C.A.R.E. by BMW Motorrad

THE RELENTLESS PURSUIT OF PERFECTION.

Riding pleasure starts long before you get onto your motorcycle. It starts with total peace of mind. Because when you know your safety is taken care of, you’re free to enjoy the buzz of anticipation whenever you suit up for the next journey. That’s why BMW Motorrad created the C.A.R.E. stamp of approval. C.A.R.E. stands for ‘Concept of Advanced Rider Equipment’, and represents the unwavering commitment to safety, innovation, comfort and quality that goes into designing every item of BMW Motorrad rider equipment.

Each product is years in the making. Whether we’re talking about the new, hard-wearing materials developed by a dedicated R&D team, the sophisticated design elements that increase both protection and comfort, or the testing methods devised and employed in-house, the highest standards are applied from start to finish. This relentless pursuit of perfection allows BMW Motorrad to ensure that its products meet standards far more stringent than CE and EU norms. Only then will they receive the C.A.R.E. stamp of approval.

We want you to enjoy riding your motorcycle – and that doesn’t just mean meeting standards. It means surpassing them, in everything we do.

SAFETY

Safety is the number one priority when out on the road. And this doesn’t just apply to the bike itself – it means having the right protective clothing, too. When riders take to the tarmac, they’re completely exposed, and there’s a lot going on around them. They need to be prepared for anything that comes their way. That’s why safety is one of our four C.A.R.E. criteria, and central to the development of our rider equipment. Every last detail is subject to intense scrutiny to ensure comprehensive protection.

We take great care in ensuring that our products are compatible with one another. Whether you go for a BMW Motorrad jacket and pants, or combine several other products, each item must function as part of a single protective unit that leaves no part of the body vulnerable.

On all of our pants, jackets and suits, those areas most at risk in the event of an accident are reinforced, double stitched and ?tted with state-of-the-art CE protectors. This ensures the garments can withstand all the usual stresses and strains of day-to-day riding, and even the hardest impacts on asphalt and gravel, without sacri?cing freedom of movement.

The materials and treatments, the manufacturing techniques, and every test at every stage all re?ect the pursuit of one goal: to provide riders with the highest level of active and passive enjoyable ride possible. After all, at BMW Motorrad, safety is about providing total peace of mind.

INNOVATION

Innovation has been at the heart of BMW Motorrad since it was established in 1923. We’ve also led the way in the development of rider equipment since the mid-seventies. We’ve invested years of research, development and testing to create solutions that meet a wide-ranging set of requirements for motorcycling clothing – with the aim of making the best even better.

Our two ground-breaking membrane technologies are prime examples of this. The c_change (TM) membrane breathes in summer to keep riders cool, while locking in warmth on colder days. The BMW climate membrane is also highly breathable, while offering a waterproof rating of 10,000 mm.

Combining unprecedented damping properties with maximum comfort, our NP and NP2 protectors are prime examples of why BMW Motorrad rider equipment is at the forefront of innovation.

C.A.R.E. is more than just a seal of approval – it’s a promise to our customers that we’re constantly breaking new ground to deliver safer, higher-quality and more comfortable
products.

COMFORT

Just like safety, comfort is a crucial factor in the development of rider equipment. Ultimately, it’s about providing maximum passive protection while ensuring riders are unaware of and not distracted by any of the garments they are wearing. Whatever the weather conditions, and however hot or cold it may be, anything less than total comfort might diminish their ability to react. That’s why BMW Motorrad riders equipment includes the latest ventilation and membrane technologies.

Not only do our products look and feel great, but they’re also supremely functional. We the collar, the sleeves or the cuffs – we’re meticulous about every part of every garment, no matter how big or small.

QUALITY

At BMW Motorrad, we know that raising the bar means going to great lengths. That’s why we put our products through mile after mile of testing to identify and eliminate any potential weaknesses. Every item in the BMW Motorrad rider equipment product line is designed and built to endure the countless miles riders cover.

There are no legal requirements for quality and durability, so we decided to create our own standard with its own set of criteria. And this is something we’re taking very seriously. In our dedicated laboratory, every item of BMW Motorrad rider equipment is tested down to the last detail to ensure incomparable quality – and this includes the development processes and the materials used to make them.

We shake, scrape and smash practically everything within our reach in our test facilities. As a result, you’re unlikely to ?nd the same level of quality anywhere else.